Work About Email
Client
San Diego Sharks
Role
Creative Direction / Brand Identity
Category
Professional Sports
Year
2025

New team. No brand. Had to look pro from day one. I led the creative direction for the San Diego Sharks through Fidelitas Development. Built the visual identity, brand system, and every creative asset they needed to show up in the market like they belonged there.

Approach
Brand Identity
Logo, color system, typography, brand guidelines. The full visual identity, built for a pro sports franchise.
Creative Assets
Everything they needed to launch. Digital presence, marketing collateral, all of it positioned to make the team look like a serious franchise.
Market Positioning
San Diego already has the Padres, the Chargers legacy, and the Wave. This brand had to feel native to that market and scale as the franchise grows.
Select Work
From Scratch
Full brand identity for a brand-new pro sports franchise
Launch-Ready
Every creative asset delivered and ready for market entry
Pro-Grade
Looks like it belongs next to established pro teams
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