Shoots happened everywhere. Mansions in Dana Point. On the beach. In a Lambo. At a motocross park. Interviews with millionaires, business owners, and program facilitators. The idea was to show a different kind of life and make the viewer want to know more. Then we gave them a way in. New campaigns launched constantly. Short-form clips, long-form video, testimonials, campaign assets, social series. We also produced the brand's first pre-recorded webinar. A fully developed campaign that successfully brought in new clients for the entire duration it ran.

I learned more about what actually moves people here than anywhere else. What makes them lean in. What makes them scroll past. That's not a soft skill. It's the whole job.